BRANDING > Grand Opening of the World's First KISS Coffeehouse

Myrtle Beach, SC - If you want rock and roll all night, KISS Coffeehouse will be the place to be. On Tuesday, June 27th, legendary KISS band members Paul Stanley and Gene Simmons will be on hand at Myrtle Beach South Carolina's Broadway at the Beach to cut the ribbon on the most outrageous coffee and dessert shop ever constructed.

Through a deal brokered by Signatures Network, Inc., KISS's exclusive merchandising company, the KISS Coffeehouse in Myrtle Beach, SC is the first licensed coffeehouse by the band known for their incredible stage show, face paint and full throttle rock and roll.

"The idea was to take the energy and excitement of the live KISS show and bring it into a retail setting," explains long- time KISS fan and storeowner Brian Galvin. "KISS fans will not be disappointed!" pledged Galvin, who knows firsthand the high expectations loyal KISS fans will have for this concept. The coffeehouse will also serve as an official KISS Army recruiting office, exposing new fans and reminding die-hard supporters why KISS continues to be one of the most exciting bands in history.

With over twenty foot tall smoking KISS boots flanking the storefront and rare KISS memorabilia and costume pieces on display, the KISS Coffeehouse raises the bar for retail design. "This will become a major tourist attraction," states Galvin confidently. "This is truly the most exciting coffee shop on the planet!"

The KISS Coffeehouse menu will feature Signature KISS Coffee, including Demon Dark Roast and French KISS Vanilla, eight flavors of the KISS Frozen Rockuccino™, the most caffeinated and refreshing coffee beverage on the market, as well as full array of cookies, brownies and cupcakes. For more info and a complete menu list, please log on to http://www.kisscoffeehouse.com/menu.htm

According to Paul Stanley, "The KISS Coffeehouse is our way of providing everyone with the buzz of great, quality treats and coffee filled with enough sugar and caffeine to get the party started, and keep it going!"

Gene Simmons adds, "Every army needs food and drink and the KISS Army is no exception! Even the non-enlisted will find our treats and java rockin' good!"

To add to the Grand Opening festivities, KISS tribute band, KISS Army, will be performing on the Celebrity Square Stage at Broadway at the Beach from 8:00- 10:00 p.m., when a KISS- style fireworks display will light up the sky in front of the shop. Myrtle Beach's classic rock station, Wave 104.1, will promote the event and will be on site broadcasting live.

In conjunction with the opening, 1,000 bags of the KISS Army Blend will be shipped to the US Armed Forces serving in Iraq. "Anything we can do that lets our brave armed forces personnel know that they are always in our hearts and on our minds is a small token of our deep appreciation for the sacrifices they make every day for us. We pray for their safe return," said Stanley.

ABOUT KISS

KISS is famously recognized for its foot-stomping hard rock hits and the use of face-paint, elaborate costumes, and wildly over-the-top stage shows riddled with pyrotechnics. KISS has sold over 80 million albums, broken every box office record worldwide and is second to The Beatles in the number of Gold Records sold by any group in history. For more information, please visit http://www.kissonline.com.