DIGITAL > Live Nation, BurnLounge duet

LOS ANGELES (Hollywood Reporter) - Event management firm Live Nation has entered into an exclusive deal with digital music service BurnLounge that will give the service's VIP members special privileges at multiple Live Nation venues.

Under the partnership, BurnLounge members will have preferential access to amenities at select Live Nation amphitheaters, clubs and VIP rooms across the nation as well as to live data feeds providing event information and links to purchase concert tickets.

Bruce Eskowitz, Live Nation's president and CEO of global venues and alliances, said the company looks forward to welcoming members of the BurnLounge community into Live Nation venues, while BurnLounge president Ryan Dadd called the partnership a natural fit.

"It not only benefits our community but provides BurnLounge with incredible visibility to thousands of concertgoers in key markets," Dadd said.

Live Nation owns, operates and has booking rights to 153 venues worldwide. The company purchased a majority of interest in Musictoday this month -- a month after acquiring House of Blues Entertainment for $350 million.

BurnLounge, which officially went live in June, is designed to harness the power of social networking as a legal system for everyday fans to make money by selling commercially released music from their own online stores.

The service offers songs from the major label groups as well as from independent artists and established aggregators.